Live is live.

A livestream forgives nothing. Whatever goes wrong, everyone sees it, instantly: the microphone that stays silent, the picture that freezes, the connection that drops in the middle of a speech. There is no second take.

We produce livestreams regularly, and rarely the same size twice. Sometimes one camera and a laptop are enough for an interview in an office. Sometimes there is a control desk with several cameras, a vision mixer, graphics and interpreter booths in a hall, with viewers in several countries. The occasion decides the effort – not whatever happens to be in the store room.

The trickiest part is usually the connection to the outside world. The venue Wi-Fi that worked perfectly at the morning set-up is shared by three hundred smartphones by the afternoon. Where it matters, we bring our own network – and, if you like, our own server solution to deliver the stream. No adverts in front, no third-party platform in between.

When the broadcast is over, the material isn’t gone. The same production can yield the recording, an edited version and short clips for social media.