Photographing the car is quick.

When a manufacturer launches a new model, journalists travel in from many countries. They drive the car for a day, ask their questions, write their pieces. What they need afterwards is pictures: photos and videos of exactly this car on exactly this road, ideally with themselves at the wheel. And soon.

Delivering those pictures is our job. We produce journalist assets and support press drives as a photo and video media service – in Germany and wherever manufacturers show their cars.

Anyone who has done this knows the quirks. The embargo before which no image may leave the building. The colour that only exists on one pre-production car, which has to go back to the workshop at noon. Groups changing every hour, the sun that won’t wait, the colleague from Lisbon whose flight leaves early. Add number plates that shouldn’t be in shot, brand guidelines, several languages. None of it is dramatic. But all of it together needs organising.

For all this, we even built our own platform. With tesserio, guests register on their phone, book their photo or video slot including a car, and afterwards everyone finds their own material in one place. More on tesserio

And the material itself? It is backed up twice and verified by checksum while still on location – with tuu, our own app. More on tuu